:root{--bg:#f6f7f9;--surface:#fff;--ink:#101319;--muted:#667085;--line:#e7e9ee;--accent:#ffd633;--dark:#111827;--radius:24px;--shadow:0 18px 50px rgba(16,24,40,.08);--container:min(1180px,calc(100% - 40px))}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Arial,sans-serif;line-height:1.58}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}button{font:inherit}.container{width:var(--container);margin-inline:auto}.header{position:sticky;top:0;z-index:20;background:rgba(246,247,249,.9);backdrop-filter:blur(16px);border-bottom:1px solid rgba(231,233,238,.85)}.header__in{min-height:72px;display:flex;align-items:center;gap:25px}.brand{display:flex;align-items:center;gap:10px;font-weight:850;letter-spacing:-.025em;white-space:nowrap}.brand__mark{width:34px;height:34px;border-radius:12px;background:var(--accent);display:grid;place-items:center;font-weight:950}.nav{margin-left:auto;display:flex;align-items:center;gap:18px;font-size:14px;color:#4a515d}.nav a:hover,.nav a.active{color:#000}.header__phone{font-size:14px;font-weight:800;color:#202733;white-space:nowrap}.header__cta{padding:11px 17px;border-radius:14px;background:var(--dark);color:#fff;font-weight:800;font-size:14px}.mobile-toggle{display:none;width:42px;height:42px;border:1px solid var(--line);border-radius:12px;background:#fff;align-items:center;justify-content:center;cursor:pointer;position:relative}.mobile-toggle span,.mobile-toggle:before,.mobile-toggle:after{content:"";display:block;width:19px;height:2px;background:var(--dark);position:absolute}.mobile-toggle:before{transform:translateY(-6px)}.mobile-toggle:after{transform:translateY(6px)}.mobile-menu{display:none;background:#fff;border-bottom:1px solid var(--line);padding:10px 12px 14px}.mobile-menu a{display:block;padding:12px 10px;border-radius:10px;font-size:14px;font-weight:750;color:#26303d}.mobile-menu a:hover,.mobile-menu a.active{background:#f3f4f6;color:#000}.mobile-menu.open{display:block}.blog-hero{padding:64px 0 30px}.kicker{font-size:12px;font-weight:900;letter-spacing:.12em;text-transform:uppercase;color:#7a8390;margin-bottom:12px}.blog-hero h1{font-size:clamp(42px,6vw,72px);line-height:.98;letter-spacing:-.055em;margin:0;max-width:920px}.blog-hero p{font-size:18px;color:var(--muted);max-width:760px;margin:22px 0 0}.tabs{display:flex;flex-wrap:wrap;gap:9px;margin-top:28px}.tab{padding:10px 14px;border:1px solid var(--line);background:#fff;border-radius:999px;font-size:13px;font-weight:800}.tab:hover,.tab.active{background:var(--dark);border-color:var(--dark);color:#fff}.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin:42px 0 18px}.section-head h2{font-size:clamp(30px,4vw,46px);line-height:1.05;letter-spacing:-.04em;margin:0}.section-head p{max-width:550px;color:var(--muted);margin:0}.post-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}.post-card{background:#fff;border:1px solid var(--line);border-radius:24px;display:flex;flex-direction:column;min-height:360px;transition:.22s ease;overflow:hidden}.post-card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:#d8dce4}.post-card__media{height:205px;background:linear-gradient(135deg,#111827 0 62%,#ffd633 62%);overflow:hidden}.post-card__media img{width:100%;height:100%;object-fit:cover}.post-card__body{padding:24px;display:flex;flex-direction:column;flex:1}.post-card__top{display:flex;justify-content:space-between;gap:18px;align-items:flex-start}.card__tag{display:inline-flex;align-self:flex-start;padding:6px 9px;border-radius:999px;background:var(--accent);color:#111827;font-size:11px;font-weight:900;letter-spacing:.03em;text-transform:uppercase}.post-card__date{font-size:11px;color:#8b94a2;text-align:right;line-height:1.5}.post-card h3{font-size:clamp(23px,2.5vw,31px);line-height:1.08;letter-spacing:-.035em;margin:18px 0 12px}.post-card p{color:var(--muted);font-size:15px;margin:0 0 24px}.post-card__result{margin-top:auto;padding-top:17px;border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:18px;font-size:13px;font-weight:850}.post-card__go{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:var(--accent);flex:0 0 auto}.cta{margin:64px 0 0;border-radius:28px;background:var(--dark);color:#fff;padding:34px;display:grid;grid-template-columns:1.3fr .7fr;gap:30px;align-items:center}.cta h2{font-size:clamp(29px,4vw,45px);line-height:1.04;letter-spacing:-.04em;margin:0 0 13px}.cta p{color:#b9c0cb;margin:0;max-width:650px}.cta__actions{display:flex;justify-content:flex-end;gap:10px;flex-wrap:wrap}.btn{display:inline-flex;align-items:center;justify-content:center;padding:13px 16px;border-radius:14px;font-size:14px;font-weight:850}.btn--yellow{background:var(--accent);color:#111827}.btn--white{background:#fff;color:#111827}footer{padding:30px 0 38px;display:flex;justify-content:space-between;gap:20px;color:#838b98;font-size:12px}.article-shell{width:min(900px,calc(100% - 40px));margin:0 auto;padding:54px 0 10px}.breadcrumbs{font-size:13px;color:#7b8491;margin-bottom:26px}.breadcrumbs a{text-decoration:underline;text-decoration-color:#d3d7de;text-underline-offset:3px}.article-header{margin-bottom:30px}.article-tags{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:16px}.article-title{font-size:clamp(40px,5.8vw,66px);line-height:.99;letter-spacing:-.055em;margin:0 0 20px}.article-lead{font-size:20px;color:#596273;max-width:780px}.article-meta{display:flex;gap:10px 16px;flex-wrap:wrap;color:#7d8794;font-size:13px;margin-top:18px}.article-cover{min-height:280px;border-radius:26px;background:linear-gradient(135deg,#111827 0 62%,#ffd633 62%);display:flex;align-items:flex-end;padding:34px;margin:28px 0 38px;color:#fff;overflow:hidden}.article-cover--image{padding:0;background:#e9edf2}.article-cover--image img{width:100%;height:100%;min-height:360px;max-height:560px;object-fit:cover}.article-cover strong{font-size:clamp(42px,7vw,82px);line-height:.85;letter-spacing:-.06em;max-width:680px}.article-content{font-size:18px;line-height:1.78;color:#374151}.article-content p{margin:0 0 18px}.article-content h2{font-size:clamp(27px,4vw,38px);line-height:1.13;letter-spacing:-.035em;color:#111827;margin:48px 0 18px}.article-content h3{font-size:23px;line-height:1.25;color:#111827;margin:34px 0 14px}.article-content a{text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px;text-underline-offset:3px;color:#111827}.article-content .note{background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px 24px;margin:30px 0}.article-list{margin:20px 0 28px;padding:0;list-style:none;display:grid;gap:9px}.article-list li{background:#fff;border:1px solid var(--line);border-radius:14px;padding:12px 14px}.table-wrap{overflow-x:auto;margin:26px 0 34px;border-radius:16px}.article-content table{width:100%;min-width:620px;border-collapse:separate;border-spacing:0;border:1px solid var(--line);background:#fff}.article-content th{background:#111827;color:#fff;text-align:left}.article-content td,.article-content th{padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}.article-content tr:last-child td{border-bottom:0}.gallery{margin:46px 0 0}.gallery h2{font-size:32px;letter-spacing:-.035em}.gallery-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.gallery-item{display:block;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden}.gallery-item img{width:100%;height:auto;max-height:520px;object-fit:contain;background:#fff}.gallery-item span{display:block;padding:10px 12px;color:#667085;font-size:12px;border-top:1px solid var(--line)}.landing-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:24px}.landing-card{background:#fff;border:1px solid var(--line);border-radius:20px;overflow:hidden}.landing-card img{width:100%;height:280px;object-fit:cover;object-position:top}.landing-card__body{padding:18px}.landing-card h3{margin:0 0 10px;font-size:22px}.landing-card a{display:inline-flex;margin-top:8px;font-weight:850;text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px}.article-end{margin:48px 0 0;padding-top:26px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;align-items:center}.article-end>a:first-child{font-weight:850}.date-pair{display:flex;gap:7px 14px;flex-wrap:wrap}.date-pair span{white-space:nowrap}.template-banner{background:#fff8d6;border:1px solid #f2d66a;border-radius:14px;padding:14px 16px;margin:24px 0;color:#111827}.empty-state{background:#fff;border:1px solid var(--line);border-radius:24px;padding:32px}.pagination-note{font-size:13px;color:#8b94a2;margin:18px 0 0}
@media(max-width:1000px){.nav{display:none}.header__phone{margin-left:auto}.mobile-toggle{display:flex}.header__cta{display:none}.cta{grid-template-columns:1fr}.cta__actions{justify-content:flex-start}.mobile-menu{position:sticky;top:64px;z-index:19}}
@media(max-width:720px){:root{--container:min(100% - 24px,1180px)}.header__in{min-height:64px;gap:12px}.brand__mark{width:32px;height:32px}.brand span:last-child{font-size:15px}.header__phone{display:none}.blog-hero{padding:38px 0 20px}.blog-hero h1{font-size:42px}.blog-hero p{font-size:16px}.tabs{overflow:auto;flex-wrap:nowrap;padding-bottom:3px}.tab{white-space:nowrap}.post-grid{grid-template-columns:1fr;gap:15px}.post-card{min-height:0}.post-card__media{height:180px}.post-card__body{padding:20px}.post-card h3{font-size:26px}.section-head{align-items:flex-start;flex-direction:column;margin-top:38px}.cta{margin-top:42px;padding:24px;border-radius:22px}.article-shell{width:calc(100% - 28px);padding-top:34px}.article-title{font-size:39px}.article-lead{font-size:17px}.article-cover{min-height:220px;padding:23px;border-radius:20px}.article-cover--image{padding:0}.article-cover--image img{min-height:240px;max-height:420px}.article-content{font-size:17px}.article-end{align-items:flex-start;flex-direction:column}.gallery-grid,.landing-grid{grid-template-columns:1fr}.landing-card img{height:auto}footer{flex-direction:column;padding-top:24px}}

/* V6: images are placed where they occur in the source Word document */
.article-figure{margin:26px 0 34px;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;padding:10px;box-shadow:0 1px 0 rgba(16,24,40,.02)}
.article-figure a{display:block;text-decoration:none!important}
.article-figure img{width:100%;height:auto;max-height:760px;object-fit:contain;background:#fff;border-radius:10px}
.article-figure-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:26px 0 34px}
.article-figure-grid .article-figure{margin:0}
@media(max-width:620px){.article-figure{padding:6px;border-radius:14px;margin:20px 0 28px}.article-figure-grid{grid-template-columns:1fr;margin:20px 0 28px}}

.card-tags{display:flex;gap:6px;flex-wrap:wrap;align-items:flex-start}.card__tag--segment{background:#eef1f5;color:#344054}.article-tags .card__tag--segment{background:#eef1f5;color:#344054}

/* V9: case filters — All / B2B / B2C */
.case-filterbar{display:flex;align-items:center;justify-content:space-between;gap:18px;margin:6px 0 22px}.case-filters{display:flex;gap:8px;flex-wrap:wrap}.case-filter{appearance:none;border:1px solid var(--line);background:#fff;color:#596273;border-radius:999px;padding:9px 14px;font-size:13px;font-weight:850;cursor:pointer;transition:transform .18s ease,border-color .18s ease,background .18s ease,color .18s ease}.case-filter:hover{transform:translateY(-1px);border-color:#c8cdd6;color:#111827}.case-filter.active,.case-filter[aria-pressed="true"]{background:var(--dark);border-color:var(--dark);color:#fff}.case-filter:focus-visible{outline:3px solid rgba(255,214,51,.55);outline-offset:3px}.case-filter-count{font-size:13px;color:#8a93a2;white-space:nowrap}.post-card[hidden]{display:none!important}
@media(max-width:720px){.case-filterbar{display:block;margin:4px 0 17px}.case-filters{overflow-x:auto;flex-wrap:nowrap;padding:2px 2px 6px;margin-right:-12px;scrollbar-width:none}.case-filters::-webkit-scrollbar{display:none}.case-filter{flex:0 0 auto}.case-filter-count{margin-top:6px;font-size:12px}}

/* Image protection for case/post cards and article images. */
.post-card img,
.article-shell img,
.protected-content-image{
  user-select:none;
  -webkit-user-select:none;
  -webkit-user-drag:none;
}
.protected-image-link{cursor:default!important}
.protected-image-link img{pointer-events:none}

/* V37: quieter covers, compact article headers and readable results. */
.post-card__media{height:auto;aspect-ratio:16/9;background:#f6f7f9}
.post-card__media img{height:100%;object-fit:contain}
.article-shell{width:min(960px,calc(100% - 40px));padding-top:38px}
.breadcrumbs{margin-bottom:20px;font-size:12px;line-height:1.7}
.article-header{margin-bottom:28px;padding-bottom:24px;border-bottom:1px solid var(--line)}
.article-title{font-size:clamp(34px,4.2vw,54px);line-height:1.09;letter-spacing:-.045em;text-wrap:balance;max-width:940px}
.article-tags{margin-bottom:14px}.article-tags .card__tag{padding:4px 9px}
.article-lead{font-size:19px;line-height:1.6;margin:16px 0;color:#596273}
.article-meta{margin-top:18px;font-size:12px;gap:8px 20px}.article-meta>span:last-child{color:#4b5563;font-weight:650}
.article-content{font-size:18px;line-height:1.8}
.article-content>p,.article-content>ul:not(.metrics-list),.article-content>ol{max-width:760px}
.article-content h2{font-size:clamp(25px,3vw,32px);line-height:1.2;margin:44px 0 20px;scroll-margin-top:98px;letter-spacing:-.03em;max-width:860px}
.article-content h3{scroll-margin-top:98px}
.article-content li{margin-bottom:12px}.article-content ul,.article-content ol{padding-left:25px}
.article-content li::marker{color:#b18c00;font-weight:700}
.case-summary{margin:0 0 28px;padding:24px;border:1px solid var(--line);border-radius:22px;background:#fff}
.case-summary__period{font-size:13px;color:#596273;margin:0 0 18px;font-weight:650}
.case-summary__grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.case-summary__item{border-left:3px solid var(--accent);padding-left:16px;min-width:0}
.case-summary__item strong{display:block;font-size:clamp(30px,3.6vw,44px);font-weight:850;color:#111827;line-height:1.12;letter-spacing:-.045em;font-variant-numeric:tabular-nums}
.case-summary__item span{display:block;margin-top:8px;font-size:14px;line-height:1.45;color:#596273;max-width:220px}
.case-summary__note{margin:20px 0 0;font-size:12px;line-height:1.65;color:#667085}
.article-content .measurement-note{font-size:16px;line-height:1.75;padding:16px 20px;border-left:3px solid var(--accent);background:#fff;border-radius:0 12px 12px 0;max-width:100%;margin:22px 0}
.article-content .project-fact{padding-left:18px;border-left:2px solid #dce0e6}
.article-content .metric-table{width:100%;min-width:0;border:1px solid var(--line);border-radius:18px;overflow:hidden;margin:0 0 28px;table-layout:fixed}
.article-content .metric-table th{background:#fff;color:#4b5563;font-size:15px;font-weight:500;line-height:1.75;width:62%;padding:20px 22px}
.article-content .metric-table td{background:#fff;color:#111827;font-size:20px;font-weight:750;line-height:1.6;width:38%;padding:20px 22px;font-variant-numeric:tabular-nums}
.article-content .metric-table tr:nth-child(even) td,.article-content .metric-table tr:nth-child(even) th{background:#fafbfc}
.article-content .metric-table tr:last-child th{border-bottom:0}
.article-content .metrics-list{list-style:none;padding:0;margin:0 0 28px;max-width:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.article-content .metrics-list li{margin:0;background:#fff;border:1px solid var(--line);border-top:3px solid var(--accent);border-radius:16px;padding:22px;font-size:16px;line-height:1.85}
.article-content .metrics-list strong{color:#111827;font-size:21px;font-weight:800;font-variant-numeric:tabular-nums}
.article-content .metrics-list li:last-child:nth-child(odd){grid-column:1/-1}
.article-content .result-row td{background:#fffae7}
.article-content .table-wrap{max-width:100%;overscroll-behavior-x:contain}
.article-content .table-wrap td{font-size:15px;line-height:1.65}
.article-content .table-wrap th{font-size:14px;line-height:1.55}
.article-figure{box-shadow:none;margin:28px 0 34px}
.article-toc{background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px 18px;margin:0 0 26px;font-size:14px}
.article-toc summary{cursor:pointer;font-weight:700}.article-toc nav{display:grid;gap:10px;margin:16px 0 4px;padding-left:16px;border-left:2px solid var(--accent)}
.article-toc a{color:#4b5563;text-decoration:underline;text-decoration-color:#d1d5db;text-underline-offset:3px}
.article-toc a:hover{color:#111827;text-decoration-color:var(--accent)}
.article-content a{overflow-wrap:anywhere}
@media(max-width:720px){
 .post-card__media{height:auto;aspect-ratio:16/9}
 .article-shell{width:calc(100% - 28px);padding-top:26px}
 .article-title{font-size:34px;line-height:1.12;overflow-wrap:anywhere;text-wrap:wrap}
 .article-lead{font-size:17px}.article-header{padding-bottom:20px;margin-bottom:22px}
 .article-content{font-size:17px;line-height:1.8}
 .case-summary{padding:20px;border-radius:18px}.case-summary__grid{grid-template-columns:1fr;gap:18px}
 .case-summary__item{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1fr);gap:14px;align-items:center;padding-left:12px}
 .case-summary__item strong{font-size:32px}.case-summary__item span{margin:0;font-size:13px}
 .case-summary__note{font-size:12px;margin-top:18px}
 .article-content .metrics-list{grid-template-columns:1fr;gap:12px}.article-content .metrics-list li{padding:18px}
 .article-content .metric-table,.article-content .metric-table tbody,.article-content .metric-table tr,.article-content .metric-table th,.article-content .metric-table td{display:block;width:100%}
 .article-content .metric-table th{padding:16px 18px 5px;border-bottom:0;font-size:14px}
 .article-content .metric-table td{padding:0 18px 18px;font-size:22px}
 .article-content .metric-table tr+tr{border-top:1px solid var(--line)}
 .article-content .metric-table td{border-bottom:0}
 .article-content .measurement-note{font-size:15px;padding:14px 16px}
 .article-content h2{margin-top:34px}.article-toc{padding:13px 16px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.post-card{transition:none}}

/* V38: shared contact icons, separated blog groups and native-size screenshots. */
.header__contacts{display:flex;align-items:center;gap:10px;white-space:nowrap}
.header__messengers{display:flex;align-items:center;gap:6px}
.header__messenger{width:34px;height:34px;flex:0 0 auto;border-radius:11px;display:grid;place-items:center;background:#fff;border:1px solid var(--line);color:#252d3a;transition:transform .18s ease,background .18s ease,color .18s ease}
.header__messenger:hover{transform:translateY(-2px);background:#252d3a;color:#fff;border-color:#252d3a}
.header__messenger:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
.header__messenger svg{width:18px;height:18px;display:block}
.blog-group+.blog-group{margin-top:58px}
.blog-group .section-head{margin:16px 0 22px}
.article-content .article-figure--natural{width:calc(var(--image-width) + 22px);max-width:100%;margin-inline:auto}
.article-content .article-figure--natural img{width:100%;height:auto;max-height:none;object-fit:contain}
.article-figure figcaption{padding:10px 4px 2px;color:var(--muted);font-size:13px;line-height:1.5;text-align:center}
.article-content .analysis-steps{max-width:760px;list-style:none;padding-left:0}
.analysis-steps strong{font-weight:700}
.article-content code{font-size:.9em;overflow-wrap:anywhere;background:#eef1f5;padding:2px 5px;border-radius:4px}
.article-content .note p{margin:14px 0 0}
.article-source{font-size:14px;color:var(--muted)}
@media(max-width:1100px){.nav{display:none}.header__cta{display:none}.mobile-toggle{display:flex}.header__contacts{margin-left:auto}.header__phone{margin-left:0}}
@media(max-width:720px){.header__contacts{gap:0}.header__messengers{gap:4px}.header__messenger{width:30px;height:30px;border-radius:9px}.header__messenger svg{width:16px;height:16px}.blog-group+.blog-group{margin-top:40px}.blog-group .section-head{margin:12px 0 18px}.article-content .article-figure--natural{width:calc(var(--image-width) + 14px)}.article-figure figcaption{font-size:12px}}
@media(max-width:380px){.header__in{gap:8px}.brand{gap:8px}.brand span:last-child{font-size:14px}.brand__mark{width:30px;height:30px}.header__messenger{width:28px;height:28px}.header__messengers{gap:3px}.mobile-toggle{width:38px;height:38px;flex:0 0 auto}}
@media(prefers-reduced-motion:reduce){.header__messenger{transition:none}}

/* v39: numeric case previews */
.post-card__metrics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:16px 0 10px;padding-top:14px;border-top:1px solid #e7e9ee}
.post-card__metrics strong{display:block;color:#161d28;font-size:25px;line-height:1.15;letter-spacing:-.03em;overflow-wrap:anywhere}
.post-card__metrics span{display:block;margin-top:6px;font-size:12px;color:#657080;line-height:1.4}
.post-card__body .post-card__metric-note{font-size:12px;line-height:1.5;color:#657080;margin:0 0 12px}